What is Digital Marketing?

What is Digital Marketing?

Dear reader, welcome to Learn More Tech!

In this article, I will be placing emphasis on "what is Digital Marketing?" "Why is it important and the benefits of learning it".
what is digital marketing

Before we dive into it, let me brief you about the increasing facts about Digital Marketing.

If you haven't noticed as yet, research has proven that in the next few years ahead and further future, the entire affairs of the economy will be managed digitally.

Manual labor will become extinct and will be replaced by machines and computerized robots.

You will no longer be required to go office to get things done. Instead, it will be done in the comforts of your home.

More so, children will be taught via online tutoring and attaining degrees via a digital source of the various colleges throughout their countries and worldwide.

Doesn't this spin your mind? Well it should, because if you don't get in the game now. Then there will be no room for you to play your cards in the future.

What this simply means that the outdated lessons, taught in the olden days will no longer be beneficial to you nor your family.

So without, further or do. Let's get straight to it!

What is Digital Marketing?

The term digital marketing refers to products and services delivered through digital channels such as emails, websites, social media, videos, search engines, online tutoring classes, mobile apps, etc.
what is digital marketing

Breaking this to bit size info is basically the form of articles, affiliates, video ads, etc. To reach
customers via the Internet.

Unlike traditional marketing, digital marketing is more cost effective and reliable. With numerous options to choose from, you are able to analyze and test before it gets to its actual destination.

Now that you are clear, let me explain a few popular channels and how it works.


Emailing has been here for a while but the variant uses weren't much noticeable. With the present progress that email marketing is driving, businesses and influencers have gone deeper into strategizing ways to get their content and products to their customers.

Connecting for a valuable cause, traffic is like to increase in whichever area business you are in.
Here is an illustration of how an influencer gets his message to his subscribers.

what is digital marketing


If you haven't made own a website as yet! Then hop over to wix.com or WordPress and sign up for the free account that is available there. There is also paid hosting for those who planned on taking it to another level.

You know have to time to procrastinate on other things that are less important. Go try creating your own website and experiment with the free tools they provide.

Websites are the #1 channel for advertising your brand and all that you offer. It is by the far best effective channel.
This link will take you an official paid site Digital Marketing

what is digital marketing

Social Media

Social media has been on a rapid increase from since the inception. Each platform has its own properties and for different purposes. 

But generally, as it relates to digital marketing, they all serve as space to advertise.

Facebook tops the list with 2.38 billion monthly active users per month, you can't go wrong to choosing to run ads there. 

Instagram, Twitter, YouTube, LinkedIn, Pinterest are a few popular ones on the list. 
The illustration below displays how social media is taking heights rapidly Social statistics

what is digital marketing


Another social site that is perfect for ad placements and informing the public of prelaunch products and services. 

However, YouTube trend is different from the others. Via videos, business and influencers portray what they offer in a detailed and systematic way. 

Pictures, vlogs, and videos are preferred way more than articles and data based ads and contents. Which is why you should consider showcasing what is intended. 

Are you still thinking that blogging through articles is enough for your site? Try your hands at a few videos and see how your audience will increase in no time.

Take a look at how this digital marketer gets his lessons to the wider community.

what is digital marketing

Now that you have an overview of the channels. Let's examine the benefits of digital marketing.

Number 1: The most powerful marketing tool to reach and engage with your customers. Hence, an increase in traffic and getting your service through different digital sources.

Number 2: In comparison to traditional marketing, digital marketing is cost-effective and act as an affordable way for small businesses.

Number 3: How do you know if your marketing is working? With digital marketing, you are able to track and analyze through the various free available site before putting yourself on the shelves.

Number 4: Reaching your mobile customers via socially is easier than ever. Over half of all online users are accessing the web from mobile devices while on the go.

Number 5: Digital Marketing allows to target your ideal customers. Unlike billboards and newspapers. The search engine allows you to reach those customers who are browsing the Internet for relevant info relating to their business.

So there you have it all the valuable advantages of why you should choose digital marketing as your next marketing tool. 

Don't worry! Digital marketing is here to stay and will keep getting better and better as the years go by. 

It will be the best approach you ever attempt for the growth of your business and as an influencer.


I found digital marketing infinitely beneficial, as it was through various tactics and strategies to scale my institution Patel Classes

It's amazing to see how digital advertising can attract customers. What is more important, however, is that methods will not remain the same. 

Yes, I agree! Digital Marketing is not as easy as it sounds. So if you have taken the decision to start here, then get ready to put in those extra hours.

The points I have listed is to clear all the benefits that deprive of digital marketing. I hope your first step into digital marketing takes heights.

If you have any questions, hit me up in the comment section.

Thanks for stopping by! 

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