Black Hat vs White Hat SEO

Black Hat vs White Hat SEO

You might have heard that SEO is one of the most difficult areas that you should not choose to work in!

It is somewhat true but only in the beginning stage. Once you learn all the basic you will eventually get the essence of it.

In this article, I will be going extensively into the advantages and disadvantages of white hat versus black hat SEO and how you recognize them when reading an article.

You would want to stick around and soak up as much as possible, as black hat mistakes or intentions can prove dangerous for your site.

Well, no would want that, after all the efforts you would've put into it.

Your feedback is important, it helps me improve where I need to and what my next article should be about.

 Black hat vs White hat SEO

Black hat originated in western movies to distinguish the 'bad guys' from the 'good guys' who are white hats.

In digital marketing, it is defined as ways that computer hackers, virus creators and those who perform unethical actions with computers.

With the intention of violating the terms and conditions of search engines. This is done to increase traffic, page authority ranking and many such acts.

White hat, on the other hand, is defined as everything that is done by staying in the boundary lines of search engines terms of services. All the legal tactics that will let Google crawl and scale your site.

By practicing white hat SEO procedures, your site is more likely to be seen as legit in the search engines and thus ensure from been banned or suspended.

Black Hat vs White Hat SEO

Many of you like to resort to the easy way by using black hat techniques and strategies.

What you don't know is the consequences of it! That is banned from all search engines and affiliate programs.

The question you need to ask yourself, is it worthy for all the time you spent doing all the excessive work?

I certainly don't think so!

Yes! Your page authority ranks up without much work in less time. But will it last in the future?

A shortcut that doesn't guarantee long term success to your site.

A typical example of a black hat tactic is when a ranking for a website increases but has lesser viewers and without out valuable content. This can also be the case for paid traffic as well.

Here is a list of black hat tactics that are commonly used:

  • Content automation
  • Duplicate content or mirror site
  • Social network spamming
  • Unrelated keywords
  • Hidden texts or links
  • Doorway pages
  • Guest posting networks 
Here I have also made a list of the 'good guys' white hats for you:
  • Quality and valuable content
  • Fast loading sites
  • Mobile friendliness
  • Keyword rich meta tag
  • Friendly URLs
  • Legit internal and external links
  • Keyword density

Unlike the dangers of using black hat, white hats come with long term benefits and hard work. A reminder you should always think of when choosing white hat SEO over black hat.


With all being said, white hat tactics will definitely help you build a sustainable and successful website. There is no chance for suspensions or banns.

There are so many legal techniques you can utilize instead of black hat. Invest in hard work and patience, you will surely see the end results.

How you channel your ideas to where you want to be, will be your choice of technique.

Black hat SEO is becoming distinct day by day because Google algorithm is steadily changing.

Your job is following all the rules and guidelines and you are safe within search engines.

I hope you will make a wise decision and work towards the future success of your website.

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